Department of Journalism and Mass Communication

About the Department

The department of journalism and mass communication was established in the year 2016, with the state – of – art facilities to train students in the basics of journalism so as to enable them to take up careers in print, electronic and web journalism. The department introduced post graduate diploma programme in June, 2016 with an intake of twenty four students. The first batch pass out students’ secured placements in print and electronic media and some of them joined other social science post graduation courses in different universities. In view of the good response to the course from students and society, the university converted post graduation diploma course into two years (four semesters) Master of journalism and mass communication (MJMC) programme from June 2017, with an intake of 30 students (include six SF).The programme includes print journalism, television production, advertising, public relations, development communication, social media and communication research methods. The department has four full time teachers with hands on experience in media and teaching.

Strategic Plans

  • To impart training to students in core subjects with stress on moral and ethical aspects of Journalism.
  • To impart training to students to improve communication and language skills this would be helpful in their career.

Vision & Mission

  • To impart training to students to take up challenging careers in the fast changing media industry.
  • The department plans to take up media research and train the students as researchers and communication experts.

Long Term Goals

  • The department plans to strengthen the Media Lab, to train students in print journalism.
  • The Department is planning to start a Film Club to screen though provoking national and international movies.
  • The department also intendeds to launch eco club to create environmental awareness among the students.

Short Term Goals

  • Department is planning to train the students in use of media technology to enrich their skills.
  • To train students in exposing fake news through search engine Google.

Programme Educational Objectives(PEO’s):

Broadly, the objectives of the course are

  • To prepare students with hands-on- experience to join media industry.
  • To enhance theoretical knowledge for making the students develop analytical skills
  • To prepare them to acquire skills to join the new media industries to be self-reliant

Programme Educational Outcomes:

  • Students can join media industry – newspapers/television/Radio and so on
  • Students can opt for positions in Advertising – Public Relations / Event management and Media consultancy
  • Students can also join New Media industry as web journalists/ personal blogs and alternative media channels.
  • Students can also opt for a career in academics as researchers, teachers and media consultants.

Programme objectives (PO'S):

  • To train the students as professional journalist according to industry needs.
  • To promote quality work culture in the field of journalism and mass communication
  • Train the students with required skills to face the challenges in profession at nationa and global level.

Course Objectives:

  • To Study media functions and different models of communication
  • To aware the information about reviews and contemporary trends.
  • The student can study about making of advertisements for different media organizations.
  • Know how to report on Science and technology
  • Know the knowledge on responsibilities and functions of AIR
  • Give a comprehensive view of the Indian Constitution
  • Enlighten the student about the editorial setup, functions and duties of editorial staff
  • To provide the knowledge on role of Press council of India in present context.
  • To aquire the Women role in media and identify the women journalist problems in media
  • The learner can know about the role of media in inter cultural communication

Succession List of Chairman, Board of Studies (BoS):

  • S.No.
    Name of the Chairman
  • 1
    Prof. P.Bobby Vardhan
    2017 - Till Date

Succession List of Co-ordinators of the Department:

  • S.No.
    Name of the Co-ordinator
  • 1
    Dr. ReddyTirupathi Rao
    2016 - 2017
  • 2
    Dr.G.L.V.Prasada Rao
    2017 - 2018
  • 3
    Dr. ReddyTirupathi Rao
    2018 - 2019
  • 4
    Dr.G.L.V.Prasada Rao
    2019 - Till Date

List of the Members of the Board of Studies (BoS):

  • S.No.
    Name of the Member
  • 1
    Prof.D.V.R. Murthy
    Professorin Dept.of JMC, AU, VSP.
  • 2
    Professor in Dept.of JMC, OU, Hyd.
  • 3
    Dr.G.Kondala Rao
    Asst.Director (News), RNU, AIR, VJY.
  • 4
    Sri L.Ramesh
    Dist.Public Relation Officer, SKLM.
  • 5
    Dr. G.Sanjeevayya
    Asst.Prof, Dept. of SW, Dr.BRAU-SKLM
  • 6
    Sri K.Srinivasa Rao
    News Correspondent, The HinduDaily
  • 7
    Dr. ReddyTirupathi Rao
    Asst. Prof, Dept. of JMC, Dr.BRAU-SKLM
  • 8
    Dr. G.L.V.Prasada Rao
    Asst. Prof, Dept. of JMC, Dr.BRAU-SKLM
  • 9
    Dr.Y.D. Ramdas
    Asst. Prof, Dept. of JMC, Dr.BRAU-SKLM
  • 10
    Dr.P. Padma
    Asst. Prof, Dept. of JMC, Dr.BRAU-SKLM
  • 11
    Student Representative
    Outgoing Meritorious student
  • 12
    NGO Representative
    From Community Services
  • 13
    ALUMNI Representative
    One of the students from Previous bathes.

Faculty Members

  • Dr. Tirupathi Rao, R

    Teaching Associate on Contract

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  • Dr. Prasada Rao, G.L.V.

    Teaching Associate on Contract

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  • Dr. Ramdas, Y.D

    Asst. Professor on Contract

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  • Dr. Padma, P

    Asst. Professor on Contract

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